Baobab

Op-Ed Contributor - What Will Happen When the Baobab Goes Global? - NYTimes.com

The baobab was approved for European markets last year, and the Food and Drug Administration is expected to follow suit soon. The fruit’s dry pulp will be sold as an ingredient in smoothies and cereal bars. Already, a small jar of African baobab jam made in England sells for around $11. According to the Natural Resources Institute in Britain, an international baobab industry could bring in about $1 billion a year and provide jobs for 2.5 million African families. On paper this sounds great, but there’s another side to the picture.